Who's got Olympic fever? The news that Twitter struck a deal with the Olympics for coverage – and apparently the ability to sell Olympic-targeted ads – caught my eye. Now, for me, I always take sponsored messages / blog posts / articles / etc. with a grain of salt. As these are sporting events, I don't know how much leeway there is for opinion, outside of each countries viewpoint, etc., so Twitter should be a great enough place to follow events. Still, the opportunity to shove branded messages in everyone's faces during events is evident. Last Olympics social media was not nearly as developed as it is today, and I fear that marketers and advertisers will be up to their same old tricks….
Do you "live-Tweet" or follow Twitter during television shows or sporting events? What would following the Olympics on Twitter bring you that you couldn't already get from watching television or online video?
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Twitter, NBCUniversal to team up for Olympics
Microblogging site to host a page that collects the millions of tweets expected to be sent by athletes, fans, and TV personalities during the Olympic Games. Read this blog post by Steven Musil on Inte…
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olimpiade ap tu?
I've got it but will watching it on TV in UK
I'm far from Live-Tweet, but this London Olympics might make me a sort of that if not a Tweet addict. In facts, lack of time is my trouble.