tl;dr = A true Contact Management System (CMS) tying together data, knowledge and people on a granular level in a type of data evolution only possible by mapping many-to-many strong and weak relationships.
I see Google moving from data to knowledge. In the past Google Search was the primary product (feeding Ads since they are a for-profit business) and that relied taking search inquiries input by people and teaching a computer how to analyze and compile the best data to return in a list (SERPS). Look how far we've come… Now information needs another layer to become almost intuitive on producing results, that's where SPYW (Search Plus Your World) comes in. This is the piece that requires not just human input, but human connections to create knowledge from data. Computers organize data, people create knowedge (the applied use of data). What is missing is what Google has just scratched the surface with in SPYW and Project Glass (among many others…)
How? Why? Well, based on my own need to retrieve data from Google (search), contacts I have, information my contacts have contributed (websites, blogs, G+posts, calendar, videos, etc.) and my need for this information based not only on who I know and what they did/said, but when and where as well as with who (whom? I never get that right!) else. Lots of pivots for data here. I now have Circles, which are a VERY early start to relationship mapping. Combined with Gmail, Checkins, Maps/Local, and Calendar/Events this could give me a start for making MY content and contacts (along with their knowledge) more '4th-dimention'. (THAT explination and conversation is deep, and way beyond the scope of me writing this post.)
It is no longer enough to me that SPYW return content to the top of the list because someone in my circles hit that keyword. What I need, and where I feel Google is going, is a way to analyze the data and relationships I have, interactions and data of their social graph of connections and structure it not like a flat web or circle, but more like a multi-layered and shifting sphere. Again, things I discuss and consult on in depth but wanted to touch on here today (and I haven't had coffee yet…)
The only way to move from contacts in Gmail and Circles in Google+ is via a true and robust Contact Management System (CMS). Let ME start to define how and where and why (both strong and weak) connected people to me provide unique value and knowledge. Once that happens, only then will the data online be able to be provided to me as a 'globe' changing every time one of my pieces of data pivots and even move past knowledge. Knowledge isn't a universally-accepted piece of content. Sure, some is, like how to control electricity. Other knowledge only transforms from data to appliciable use for specific instances, situations, and people. I can have all the knowledge in the world on something, but if i never have a need to apply it, it is useless. On the other hand, someone else may have an enormous amount of data they cannot convert to knowledge because they can't see it "in the right way." the key to this all is finding a way to connect data, knowledge and applied knowledge to find THE ANSWER. The answer is always different, depending on all thise data points and pivots….
I don't know if these ideas are unique to me, but I have been talking, teaching and consulting to them for well over two years and above and beyond Google. While others may feel or think some same ideas, it is my unique experience and results based on a million data points no one else has that makes MY knowledge on this topic so valuable and why my clients choose me over others. Sort of the same idea of why I know Google needs to develop ways for their products to take similar information and transform it into a unique experience based on a million data points to respond with and turn it into applicable and actionable knowledge relevant to our needs in the moment that we would choose above others.
Of course there is my fear that sharing a cat GIF will produce more conversation than a piece of my professional work and ideas… and I did type this before I had any coffee, but what are your thoughts?
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Your post was difficult to interpret, but if I’m interpreting correctly, the gist of it is taking Circles several steps further until your contacts/friends/followers/followees are turned into a knowledge engine of sorts? Honestly, that could work.
Exempli gratia: I need neurological advice and a quick hypothetical search turns up three UCSF graduates, one of which specialized in neurology, within my circles, or something along those lines.
Picking and choosing whether you have a weak or strong connection with them (placing them some places and not in others) is a great outlook on where these online platforms, not just Google, need to become in the future. CMS, and a rather robust one would make my time online so much easier. Great #blog 🙂
I agree +Lynette Young … a simple example is right now If I find Googlers here, I can add them to my circles, but how/where do I make notes about what they do here? If I discover who the CM is for Events, I have to write it down in my Analog world since I'm not going to add a new circle just to hold each CM to identify them that way.
+Lynette Young yes somehow if this contacts thing was more interactive with all my other daily things I use, would make things more meaningful.
@LynetteYoung #My2Cents +William S Walker
When You Begin Your Research Here #IMSI In The Simple Threading Of Device Identity Description Of Institutional Foundations Of Purpose Of Knowledge And Substance In This Simple Term Of Computer Sciences +Wikipedia
It always distresses me to see such a thoughtful and even wise post immediately set upon by trolls. Makes me want to apologize for the rest of the internets, +Lynette Young . I think that you are hitting on something that I rarely see in my 38 years of IT experience, a unified holistic approach to the application of information. I think that you are probably right that the next step is not just the provenance and applicability of data, but the suitability of the information to the request of a unique user. We all have different viewpoints, and that needs to be taken into account. Information exchange is a two way street. It does me no good for google to pitch me information that I am unable to catch.
Conversely though, there is a certain democratization in the fact that anyone can search and get the same results as anyone else. I would hope that an experience like the one you describe could be toggled, in order to get an unfiltered "god's eye view" of the results on a subject. I find considerable value in the fact that Google actually makes me a smarter more educated person. I wouldn't want that to change.
Interesting post though. I'll look for more posts from you, +Lynette Young . And hopefully they won't be cat gifs 🙂
On a follow up, +Lynette Young . Have you read "The Diamnond Age" by +Neal Stephenson ? The primer he describes therein might be an application of what you are talking about. Give it a read.. it's a really good book.
Interesting but I think Google subscribes to this nation's "good enough" culture. McDonalds is really kind of awful food but is cheap and good enough for billions of people. Thus, all restaurants follow and good enough rapidly declines to truly awful. Google pushes out products that are deemed good enough. Google Apps ,like its excel, word and outlook type of products are deemed good enough and they never back-fill to really make them better. They are the search gurus but I have a heck of a time trying to find a gmail in my premiere account. The queries are not good enough, in my opinion.
+Sebastian Lewis what you describe with looking for advice actually exists right now with Search Plus Your World. What I would like is find a way to mesh the premise of a CMS with search. Yes, early for me, still haven't had coffee…
+William Wells thanks, actually I do try to get people to think holistically, and use the term. You can imagine that in the IT & even marketing fields I hear crickets. I would like the data on the web (not just Google for that matter) to better reflect what I need to find at that particular moment, based on variables that don't only include 'hard data'. The last 10% of decision and choice still needs to be mine – but garbage in, garbage out. I need better data and knowledge to make better decisions. 😉
I'm barely coherent before coffee, thanks for sharing your insights +Lynette Young
+William Wells I read the book years ago, I should go back and give it another flip through the pages… thanks for the reminder 😉
+John Arleth Google is 'good enough' and Apple is 'precision' – I live and operate someplace in between. I'm still of the thinking from a few decades in tech that a work in progress is better than a perfect 'something' years down the road.
The part I want to refresh your memory about is near the beginning, +Lynette Young . There is an intelligent primer for the "education of young ladies" that is so spot on with just the information that the young girl it imprints on needs to know that it saves her life multiple times. It is a full education in itself as it constantly reevaluates her capabilities and insures that she is the recipient of one on one instruction in everything that might possibly be relevant to her. This all comes in true just-in-time fashion so that her development is optimized. Quite a concept.
http://insidesearch.blogspot.com/2012/05/introducing-knowledge-graph-things-not.html
+Lynette Young what you describe sounds a lot like knowledge graph. Turning points of data into coherent knowledge. The next step here would be to apply some sort of personal weighting and thus make some associations stronger than others, and more prominent in your search results. We can also add in local/mail/drive search to make it a truly global personal search.
+Nick Beenham it is a knowledge graph but right now the human component of it is one-dimensional == are you connected or a 'friend of a friend'? I think the quality and strength of the connection as well as the 4th 'dimension' of TIME needs to be incorporated as well as information only I have and catalog, such as that you would put in a CMS.
+Lynette Young okay, that makes more sense now, actually, that’s not only doable today, that would be awesome. For your CMS info, a general-purpose label with notes attached that you could link multiple people to would cover the back-end, but the tricky part would be making it a useful search experience.
Time, actually a timeline interface could also cover that, but you may have to input the data manually (e.g. when you met them and where). The quality of the connection, would be hard to quantify through an automated system, it could definitely be done manually, but the strength of the connection could also be measured through the number of mutuals, and maybe some other variables, where you’ve lived and where they lived and where your mutuals lived, where you went to school and where they went to school and where your mutuals went to school, work, fields of study, societies, whatever else you can link together, etc.
Honestly #Facebook is in a better position to implement a back-end like this than +Google is, but Google would build a better search front-end. Heh. Any chance of their powers combining a la #CaptainPlanet ?
+Sebastian Lewis I use a CMS now, it can't do any of this (but is still great none the less).
I wouldn't have to enter much in manually if say, my Google CMS associated my Checkins and Calendar Events with the contacts I have. I could if I wanted to take ALL the time is track that now in a CMS. In fact I do this and much much more. This is about distilling the existing information as well as historic information (and possibly projecting data & knowledge) into applied information that functions a bit more intuitively or holistically (as +William Wells pointed out). Machines can NEVER replace people's ability to turn data into applied knowledge but I do need machines to better sort and curate MY knowledge into something more.
Be careful, +Lynette Young . Next thing you know you will need to get wetwired 🙂
+William Wells I for one welcome our robot overlords, but not so fond of needles <grin>
Thanks +Lynette Young I loved reading this. I found it very interesting. Will read it again later to make sure I fully understood it, but need my coffee first. 😉
LOL Am I the only person on this thread who can think without coffee? 🙂
LOL +William Wells; just to clarify, I can think without coffee…it is just the level of reliability that gets compromise without coffee. 😉
I would argue the closest online tool to a CMS at this point is LinkedIn, simply because the way people use it encourages the kind of information added to profiles that would create timeline and relevancy links across multiple persons.
Part of the limiting factors I am seeing in the various search worlds is not the lack of information, but the lack of ability to create more custom search criteria and then the ability to layer new criteria over the existing criteria.
For example, if you have a drill down of all the IT people in your circles, and you have a separate drill down of all the programmers, and a third drill down of all the managers, layering them together would give you much better information on where those circles collide.
Layer that with folks in a geographical region, and that worked for a list of X number of companies or Y verticals, and you can really identify specific things.
Nothing out there does that in a large scale now. Is this what you're referring to +Lynette Young, or am I way off?
Maybe I need some coffee 🙂 Are we using CMS to refer to a Contact Management System? A Customer Management System? A Content Management System? Bueller? Bueller? 🙂
All of the above. I say *Contact* Management System as opposed to a Content Management System. Customers are still Contacts.
+Lynette Young Did You Find Any Relevance For The Standards Set Out For StandardsAn International Mobile Subscriber Identity or IMSI ( /??mzi?/) is a unique identification associated with all GSM, UMTS and LTE network mobile phone users. It is stored as a 64 bit field in the SIM inside the phone and is sent by the phone to the network. It is also used for acquiring other details of the mobile in the Home Location Register (HLR) or as locally copied in the Visitor Location Register. To prevent eavesdroppers identifying and tracking the subscriber on the radio interface, the IMSI is sent as rarely as possible and a randomly-generated TMSI is sent instead.
http://en.wikipedia.org/wiki/IMSI
http://en.wikipedia.org/wiki/IMSI-catcher
data to knowledge to votes for Romeny
A full company tree map would help that +Ronnie Bincer .. they might get more followers and spam but… it'd be nice to have some of that to know.
I think the algorithm has to of learned by now.. more than this relevance one… what the deal is… based on giving present more weight than past and maybe overall. There are SO many simple things they could be doing to improve… that it makes me wonder why they aren't or haven't but maybe they are ,,, just still working on it.
I suppose if I were wishing, I would want a search engine that had use of all the information in a content management system that contained the entire content that I possess in my brain. Ideally the results should be filtered through what I already know, as well as every other factor about me that could be relevant to the search. Moreover, since it knows me so well, the search engine should also know what I want to be searching for, and provide the information without me having to even think about the query. Of course, just the privacy issues around this are massively problematic. Even so, for me, this would be the tipping point where I could truly consider data to have turned into information.
+Lynette Young Well I spoke to soon. I just received my +Nexus 7 and I'm impressed so far. Its going to be a long night.