I swore this was an Onion story at first. I thought posting about your company, products and services on your own business page was common sense? No? Oh.
Maybe if companies hired a proper strategist and tactical team brands both big and small wouldn’t look like kids trying to make friends at summer camp.
We are seeing more and more reports that advertising in general on the web doesn’t work, so why is it a huge shock that it is dipping in Facebook? Two words people – content marketing. Write informative, entertaining, and relevant content about what you sell to pay the bills and you’ll do better than most of the others out there. It takes work. And time. Don’t be lazy.
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Facebook's Advice to Marketers: Post Stuff About Your Brand
Facebook did a study of how brands perform on the platform and concluded that posting updates specific to your brand is your best bet.
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+Siegfried Hirsch mentioned to me recently that Nutella spoke to a group he was part of and say they get 15% of their business from Facebook. For those of you who actually care about this, go see what they're doing. I'd like to know how they measure this, too.
And they should have actual paid employees do the posting when possible. Sometimes farming stuff out to unpaid
slavesinterns doesn't do it.I think a lot of companies are just starting to realize that success over social media takes more than just presence. I've liked a number of companies on Facebook, but I only get updates from one or two. I've forgotten about the rest of them, so whatever efforts they're putting into Facebook are basically wasted – at least on me.
Makes sense if your brand has a good content strategy in place but many new companies jump into the social media space before they have quality content (or enough content) to share then resort to posting about relevant topics rather than promoting their brand. Content is king, if the content sucks then it doesn't matter how much you post about your brand, it won't get you very far.
+Randy Resnick I attended a presentation from social media club in Munich where Tina Kulow from Facebook was questioned. And she mentioned the study. Here is a link to it:
http://www.scribd.com/doc/88636262/Nutella-Case-Study-English
The change and the influence of social networks has come so quickly that many people just play along. In Mexico, just a few world companies started to have presence in social networks but it´s content was poor. Now they realize the benefits of belong to social network and create a community. The change is slow but it's on going.
I few hundred years ago, the only commercial channels were walk-in and word of mouth. These days, there are few places to walk in, but a lot of virtual mouths talking on dozens of channels. The quantity is over on FB and high traffic sites. For more vertical and niche things, the long tail channels work very well. But as others said, you can't phone it in.
thats truee….
I'm think of doing a Hangout on Air soon with a discussion about FB advertising if anyone is interested. Watch me or +Plus Real Time stream.
Well, since day one, ad on the Web didn't aim to increase the sales, but only to increase the fame. Ad on the Web really can't make direct profit, but, if one doesn't ad on the Web, one disappears very soon.