An article by +Chris Abraham spun off some thoughts on small businesses and social media.
I recently came across a great post and set of stats from Chris Abraham on Google+. The article “True Costs of “Free” Social Media Marketing Costs Make Outsourcing a Viable Option: Social Ally Research Shows That Effective Use Of Social — Including Monitoring, Research and Content Creation — Can Cost Up To $300,000 Per Year” lists research and statistics that I find to be pretty accurate, depending on what size business you have. I have worked in the social media / tech / online media field as a business owner & service provider since 2006 and have worked with $7m – $10m+ companies. Chris’ suggested price ranges are on target.
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The True Cost of Social Media for Businesses | Women of Google+
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This is exactly why I've had so many problems helping small businesses. They don't get how much time it takes to do these things and don't want to pay for them.
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