This is a brilliant article by +C.C. Chapman – and to me totally hits the nail on the head. "Online personalities" as C.C. put it, sometimes want to develop a longer term relationship with the companies they work with – not a 'kiss & run' (my thought not his).
Whatever you call the social media / online movers and shakers – influencers, celebraties, rockstars – we generally want to get involved because we have a positive association with the brand/company to start with. Leaving us high and dry after the engagement/campaign is over is standing us up.
I'm glad C.C. wrote this. He put into words something that I couldn't quite articulate about why I am hesitant to get involved with some brands professionally. It's not that I don't like them – it's that I see the trail of 'broken dates' behind them and don't want to become the same.
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Brands Only Want to Date? | C.C. Chapman
When will brands realize that forming a long term relationship with bloggers is better than a bunch of one night stands?
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Yes.perfect
Thanks for sharing Lynette. It took me a while to share the thoughts as well because I REALLY wanted to get it right and didn't want to just rant and rave.
As a marketing professional, when I see anyone wasting money it bugs me. Even if it shouldn't, it does. I want to see companies spending money wisely and strategically and lately I've seen so much wasted in this arena.
C.C. I didn't read what you wrote as a rant at all. While you and I are on the other side from the brands, I know we have both had face-palm moments when we know we could do a better job than they do. He's hoping some of them are smart enough to work with us long term <grin>.
To steal a line from +Gary Vaynerchuk "Don't be the 17 year old dude!"
Think more about the long term and not the short term.
Oh I didn't think it was a rant either, but that is because I worked hard to make sure it wasn't, because it could have easily been one is what I meant 🙂